Francis Baloyi
eCommerce Strategist · Founder · Photographer
More than seven years building and scaling eCommerce operations across South Africa. Currently running Saleleni, the consultancy I founded to bring senior expertise directly to mid-market retailers and providing eCommerce leadership to Leroy Merlin South Africa, number 3 home improvement company in the world.
Experience
Founder & Lead Consultant
Saleleni
South Africa's Specialist eCommerce and AI consultancy. Helping businesses convert more, rank in AI search, and prepare for agentic commerce.
eCommerce Leader
Leroy Merlin South Africa
Led end-to-end eCommerce operations. Delivered 40% increase in online revenue, 20% growth in order volume, and 15% conversion rate improvement through AI personalization tools. Launched SA's first DIY eCommerce app and SA's first retail media network.
Key Achievements
- —40% online revenue increase — Leroy Merlin SA
- —32% purchase uplift via AI-powered personalisation
- —15% conversion rate improvement through Dynamic Yield
- —SA's first DIY eCommerce app (Leroy Merlin)
- —SA's first retail media network
Areas of Expertise
Certifications & Training
Education
IBM RAG and Agentic AI Professional Certificate
IBM
Advanced Diploma in Digital Marketing
Shaw Academy
Software Engineering Bootcamp
HyperionDev
BSc Biochemistry and Botany
University of Johannesburg
Get in Touch
Sandton, Johannesburg, South Africa